Refreshing a Website
The new website was developed as part of the brand refresh, ensuring a modern, user-friendly, and strategically aligned digital presence. The process began with a comprehensive content audit, consolidating key information across departments to create a seamless narrative. Stakeholder consultations were conducted to validate data, refine messaging, and integrate sustainability, innovation, and corporate growth themes. The site structure was redesigned for intuitive navigation, with a focus on user experience, accessibility, and SEO optimization. Custom visuals and brand-aligned design elements were incorporated to enhance engagement. The final stage involved rigorous testing, ensuring functionality across all devices before launch.
Project Description
Key Objectives
- Reflect the company’s brand evolution through a modern, visually appealing interface.
- Enhance user experience with intuitive navigation and streamlined content.
- The brand appears in top 5 SERP for “sustainable textile manufacturers.”
Execution
- Timeline: 4-6 months (Discovery, Design, Development, Testing, Launch)
- Team: Corporate Communications, IT, Sustainability, HR, External Development Agency
- Tech Stack: Drupal, Figma, Adobe Illustrator, Canva, Asana & Slack
- Content Strategy: Consolidation of legacy content, SEO-optimized copywriting, and visual storytelling.
Outcomes & Impact
- Strengthened brand identity with a cohesive and engaging online presence.
- Improved accessibility & navigation for customers, investors, and employees.
- Higher search rankings & visibility due to SEO improvements.
- A future-ready platform to support ongoing updates and expansion.
