All things communications, strategy, and outcomes.
I thrive on embracing challenges—whether it’s devising communication plans, refining strategies, or delivering outcomes that truly matter.
Have a goal in mind? Let’s get there—together.
About Talha M.
I’m Talha M., a communications generalist with expertise in crafting impactful communication plans, driving integrated marketing campaigns, designing websites, and leveraging OKRs to achieve measurable results. I can simplify workflows, distill key messages for broader audiences, manage designs and curate newsletters—and, above all, take the initiative to ensure it all runs seamlessly.
Let’s work together to turn ideas into impact.
My North Star OKR
Objective:
My eulogy says I lived up to everything and beyond.
Key Results:
- 100% of colleagues & clients are excited to work with me again.
- Learn and pass on 4 new skills every year
- Benefit at least 5 people a week.
- Don’t let more than a day pass by to forgive people.
My North Star OKR (2025)
Objective:
Become better at OKRs.
Key Results:
- At least 3 colleagues write me a good recommendation.
- I complete all projects I start.
Learnings
Experience
Communications Consultant | Measure What Matters | 2022-Present
- Led the redesign of key website pages, doubling engagement and increasing visual hierarchy control from 50% to 95%.
- Optimized site performance to curb organic traffic decline, reducing YoY traffic drop to under 5%.
- Oversaw the launch of OKRs Explained, coordinating agency efforts, CMS management, and content optimization, resulting in a 30% rise in lesson completions over OKRs 101.
- Built three audience personas through social listening, enabling targeted OKR, thought leadership, and goal-setting content.
- Documented process workflows, enabling staff to navigate content, branding, and publishing operations within 2 weeks.
Corporate Communications Manager | Sapphire Textile Mills | 2024-Present
- Revitalized STM’s brand identity and implemented an internal & crisis communications policy achieving an 87% awareness rate for the new initiatives.
- Directed website overhaul, optimizing UX, SEO, and content strategy, increasing direct organic traffic by 30%, and securing top two SERP rankings in Pakistan through targeted, purpose-driven content.
Freelance Consultant | 2021-Present
Versa Impact Group, The Deans’ Roundtable, Creative Bugs, Workroom
Communications Advisor | Deutsche Gesellschaft für Internationale Zusammenarbeit | 2021-2023
- Developed multilateral engagement strategies and created high-impact content to promote the success of TVET graduates, beekeepers, and poultry farmers in Southern Punjab.
- Led the planning and implementation of integrated communications campaigns to increase beneficiary outreach by 50%, ensuring alignment with policy advocacy and stakeholder engagement goals.
Communications Fellow | BES | 2019-2022
- Produced documentaries of 15 charter school leaders across 12 states in the US, used as training materials for fellows, contributing to knowledge management and institutional learning.
- Collaborated with the Chief Communications Officer to execute a comprehensive rebrand.
Fellow | Atlas Corps | 2019-2022
Assistant Manager | Beaconhouse Group | 2017-2019
There
There is a manifestation of your ambitions and your vision. It’s not just a goal; it’s a mindset and a commitment.
There is about creating pathways leading to better futures—for businesses, teams, and individuals. You don’t get there just once— you’ll keep getting there.
How I Help You Get There
Asking the right questions (countless)
Do you have a strategic direction? What’s the high-level idea you have in your mind for your there? What’s your “why”?
Suggesting OKRs (every time)
Anticipating challenges (almost always)
I’ll play the “what if” game followed by “let’s try this.”
Simplifying tactics (you bet)
Picture this: simple yet articulate plans, actions, and pathways to reach your goals.
